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BLACKMAGIC DESIGN ACQUIRES ECHOLAB

August 12, 2010
BLACKMAGIC DESIGN ACQUIRES ECHOLAB SuperSource gives users the power of four built-in layers of keying, plus four picture-in-picture DVEs. The ATEM 1 M/E model includes eight SDI inputs that operate at SD, HD and 3Gb/s SDI, plus two switchable HDMI/analog video inputs. The ATEM 2 M/E also includes two multi-viewer outputs, clean feed, aux., program and preview SDI outputs. All ATEM switchers include serial ports for camera and VDCP servers as well as genlock. The switchers allow previewing of transitions before putting them on air. And when working with multiple cameras and sources, ATEM saves on expensive monitoring because it includes a built in multi-viewer that lets users see multiple sources on a standard HDMI television or monitor as well as program and preview outputs.

“I have been using live production switchers since I was in school where we covered local theater, sports, racing and bands,” says Blackmagic Design CEO Grant Petty. “I think it’s the most exciting way to do production because it’s all live and thousands of people are watching what you are doing! Production switchers need to be powerful while also being familiar and easy to operate. I think the ATEM switchers from EchoLab are the most exciting switchers I have ever seen, and it’s incredibly exciting to add these products and intellectual property to the Blackmagic Design family.”

ATEM is currently being retooled for production and will be available late 2010 for $19,995 for the 10 input 1 M/E model, and $51,995 for the 18 input, 2 M/E model.