DIGITAL DOMAIN LAUNCHES 'MOTHERSHIP'
Mothership has an international roster of directors, designers and artists who have roots in hybrid filmmaking, including styles that blend live-action, animation, CG, motion graphics and other techniques. The company launches with talent that includes Robert Hales, Dael Oates, David Rosenbaum, Sil Van Der Woerd, Brent Bonacorso, Pierre Michel, Matthew Santoro, and Happycamper. It also represents Nathan Love on the West Coast.
Heading the new effort is Digital Domain commercials division president/EP Ed Ulbrich, executive creative director Alejandro Lopez and executive producer Tanya Cohen. As a sister company to Digital Domain, Mothership has direct access to the studio’s technology infrastructure. And while Digital Domain is known for
creating breakthrough visual effects for movies and commercials, Mothership will develop core creative, build concepts and drive and execute productions from beginning to end for advertising agencies and brands.
“Consumer demand for compelling content on connected devices creates an enormous opportunity for advertisers,” says Ulbrich. “To capture it, agencies need integrated cross-platform strategies and creative services, and they’re turning to companies who can execute a brand vision from concept to completion.”