FILMWORKERS' AFFILIATES VITAMIN & LIFT MERGE
Vitamin creative director Danny Delpurgatorio will head the combined company, which offers concept-through-delivery services for commercial, broadcast promos, online and music video clients. He says the synergies between the two companies’ talent and resources made a compelling case for a merger.
Vitamin’s status as a creative-driven production studio won’t change. As part of the merger, Filmworkers producer Larissa Shames has joined Vitamin. The top talent from Lift’s motion graphics design and animation team will also be part of the realignment. Additionally, the company has secured representation on the East Coast via Ilene Silberman, who also represents Filmworkers. She will lead a new sales effort designed to capitalize on the strength and versatility of its creative team.
Vitamin has recently worked on commercials for Jeep, McDonald’s, Steelcase and Budweiser, as well as on music videos for Alex Metric and Maroon 5. Lift’s recent credits include work for ABC, CBS, FOX, Speed, Leo Burnett, DDB and Energy BBDO.