NYC's Motive hires producer and senior editor
October 6, 2010

NYC's Motive hires producer and senior editor

NEW YORK — Motive (, a two-year-old creative studio specializing in identity, branding, interactive, creative development and production for television, has added two new talents to its team.

Alicia Balestrino joins as producer. She will oversee project management for the studio, handling everything from client facilitation to budgeting and scheduling. With a background in producing short- and long-form content for television companies and advertising agencies, she will also lend her expertise in these areas to the company.

Balestrino got her start in the industry at Black Logic, where she honed her skills in all aspects of post as an assistant editor. She then moved to Grey Advertising, where she rose to the position of VP, executive producer and manager of the company’s in-house post facility. Most recently she took on the challenge of long-format content, working as producer and operations manager for Moving Images, producing graphics and online editorial for television and film.

Another addition to the company is Jonathan Budine who has been hired as senior editor/director. Budine, a longtime editor for CBS, was instrumental in bringing CBS on board as a Motive client. Drawing on a background of producing and directing for healthcare organizations, he will also help handle the needs of studio’s clients in the healthcare sector.

Budine started his career producing and directing live sporting events in the Philadelphia area, moving on to national political events, as well as several talk shows for TNT and Discovery. He has also served as an online editor for the films Bowling for Columbine and The Kid Stays in the Picture. He also co-produced and directed his own original short film, Take Out, in 2007.