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SMOKE & MIRRORS HELPS MTV PROMOTE VMAs

September 7, 2010
SMOKE & MIRRORS HELPS MTV PROMOTE VMAs 

The Nicki Minaj :60 stars the “Best New Artist” nominee and award presenter in an eclectic series of four vignettes. Drake, a VMA performer and award nominee, relaxes in cool Frank Sinatra-style 1950s black and white. Footage shot in color was then graded to be black and white. Eagleton used various filters in the Resolve to create an authentic look for the spot. 



Nominee/presenter Ke$ha stars in a blend of deep black and white and vivid color. She leaps from the window of her gothic-style, black-and-white bedroom, through a kaleidoscopic, colorful array of billboards, marquees, and VMAs. Throughout the fall, the performer maintains her ivory complexion.

Eminem, a VMA performer honored with eight award nominations stars in a gritty black-and-white spot, his scarlet jacket the sole color element.

The final spot is a stylish blend of color contrasted with a deep black-and-white world shot on a Red camera. Bieber sings into a flatscreen computer monitor, sending a trio of admiring girls into a swoon on the receiving end.

MTV
 produced the package, which was directed by Jahai Brightly
. Final Cut
’s JD Smyth
 edited the project.