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May 21, 2010
THE WHITEHOUSE LAUNCHES PRODUCTION ARM Abramson started his ad career at Element 79 in Chicago before moving to DDB, Chicago as a producer. In 2008, he helped launch One at creative editorial house Optimus and served as the company’s content producer. His resume includes a Super Bowl spot for Bud Light, another Bud Light spot shortlisted at Cannes, and an online campaign for Cricket Wireless.

Fendrich grew up in Maryland before moving to Chicago to work as a creative for several agencies and to perform with the celebrated comedy troupe Second City. He began directing spots for Western Union, Euro Chicago, and Cricket Wireless, which marked his first collaboration with Abramson.

And Parks first cut her teeth producing short films and documentaries in Michigan and Chicago.  After receiving her BA in film & video producing from Columbia College Chicago, she began producing for One at Optimus, where she helped launch the company. 
The collective’s first project is Craftsman’s Music Experiment, out of Y&R, Chicago. It can be viewed on YouTube.

IMAGE: Cap Gun's Matt Abramson, Alex Fendrich and Kaitlyn Parks.

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