THERAPY CREATES INTERACTIVE MICROSITE FOR HIP-HOP STAR
The original music video was directed by Ethan Lader and produced by Kleiner Inc. It integrates B.o.B and Mars with animated collages of torn-out photographs and a magazine-style, tear sheet look. Kleiner challenged Therapy with developing an original interactive experience using the video in an effort to create a buzz for the upcoming album release.
The site (www.nothinonyou.bobatl.com) allows fans select photos from their own computer, upload the photos, then watch them seamlessly incorporated into the video. The personalized video can be shared with friends via Facebook, Twitter and e-mail.
Therapy used a combination of Flash, PHP, Jquery/Java Script, XML, and Mysql database to complete the project.