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Weinstein Co. is first Technicolor MediAffinity customer

December 2, 2010
Weinstein Co. is first Technicolor MediAffinity customer

HOLLYWOOD — Technicolor ( has launched its MediAffinity digital library management service, which enables content owners to organize, protect and leverage library assets, as well as preserve and digitize deteriorating physical assets. Customers will have access to the service through a Web interface, where MediAffinity can automate, access, archive and securely distribute their library content. 

The Weinstein Company is the first customer to take advantage of the new service. It will allow the company to initiate automated digital media workflows, including transcoding and delivering content files and rich metadata to their licensees and distribution partners, such as Xbox, Amazon, Sony and Singtel. 

“We’ve worked with Technicolor for many years and we’re very excited to begin using their MediAffinity service to help us better leverage our library of titles by ingesting, preserving and distributing them with this next generation tool,” says Lew Rothman, executive VP/CTO for The Weinstein Company. “We felt that Technicolor offered the best solution because it allows us to have direct control to initiate workflows and process orders through the customer-facing Web portal.” 

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