LOS ANGELES — mOcean (www.moceanla.com) has added marketing and design veteran Rob Alley as the company’s new digital creative director. He will direct all aspects of the digital creative process, from concepting to presentation, and will also work to create new digital strategies.

Alley has over 11 years of experience in the entertainment, automotive and technology digital space. Most recently, he served as the CD for General Motors, Intel, Wells Fargo and Asus ROG (Republic of Gamers) for MRM Worldwide in San Francisco. He has also worked on projects for clients that include Best Western, DirecTV, DreamWorks, Fox Studios and Nissan-Infiniti.