SANTA MONICA – Hybrid Edit (www.hybridedit.com) hosted its second “AlterEgo” event on June 9th, allowing members of the creative community to show off their private works. The event took place at the company’s Barn Studio and was attended by more than 100 advertising, entertainment, and media industry professionals.
Featured at the event were films from director Richard Yelland (of Curtis Birch) and director Jonathan Nowak (of Argyle Bros.), along with a selection of hi-speed photographs from longtime DP Adam Santelli’s “Cannonball” and “Motion” series.
Yelland presented his short documentary film Floating: the Nathan Gocke Story, which chronicles the plight and recovery, over a two year time period, of Nathan Gocke, who was paralyzed during a surfing accident in 2008. Gocke, in a wheelchair, also attended at the event. The film won best "Emerging Documentary" at the 2011 Cannes Film Festival's 'American Pavilion Emerging Filmmaker Showcase, and was executive produced by Oscar-nominee Morgan Spurlock (
Super Size Me).
Nowak presented his documentary Man & Machine: A Naked Robotic Love Story, a film about musician Godfried Willem Raes, who builds entirely robotic orchestras, which he then controls with sonar and his naked body. The 20 minute short first premiered at SXSW earlier this year.
Members of the advertising industry are encouraged to participate in future AlterEgo events. Ideas can be submitted via email to: firstname.lastname@example.org.
IMAGE (L-R): Richard Yelland and Jonathan Nowack