NEW YORK — Audio post house AudioEngine has launched a new boutique agency that specializes in games, animation and apps.

PopUp Digital (www.popupdigital.com) works to create interactive experiences that are “unique and addictive,” while also help brands to reach a broader audience.

The division has already completed jobs for Dunkin Donuts, Coke, and The Boston Bruins, and developed games for Yahoo, Sports Illustrated for Kids, and AT.

Sharon DiTullio is an executive producer/sales executive for the agency. Pictured is an iPhone app the studio developed for Southern Comfort Lime.