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BigSmack creates OWN look

January 7, 2011
BigSmack creates OWN look

PHILADELPHIA — BigSmack (www.bigsmack.tv) created the on-air branding and promo toolkit for the launch of the new Oprah Winfrey Network, OWN. The on-air branding package includes IDs, bumpers, lower thirds, and a graphic toolkit. The studio worked with a logo designed by Bruce Mao Design in Chicago, turning it into 3D and adding organic elements. Color coding — yellow, orange, green, purple and burgundy — reflects the network's programming changes throughout the day.