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Blackmagic dramatically reduces Teranex product prices

December 15, 2011
Blackmagic dramatically reduces Teranex product prices

ORLANDO — In similar fashion to what they did after buying DaVinci, Blackmagic Design (www.blackmagic-design.com), new owners of Teranex, based here, has announced new prices for the Teranex VC100 dual channel video processor. Now $19,995, the Teranex VC100 includes all available processing at one flat cost. This feature set and processing previously cost almost $90,000.

As standard, the Teranex VC100 now includes extremely high-quality de-interlace, up conversion, down conversion, SD and HD cross conversion, SD and HD standards conversion, automatic cadence detection and removal even with edited content, noise reduction, adjustable scaling, aspect ratio conversion and smart aspect ratio 4:3 to 16:9 conversion, all with full time code and multi channel audio conversion. Also included is 3D dual channel conversions, new 3D simulation and the forthcoming 3D toolkit for matching cameras in 3D rigs for perfect alignment.

In addition, for a limited time, any existing customers of Teranex VC80 and VC100 models can upgrade to the full software feature set, including dual channel operation, by paying a flat fee of $3,000. 

“When we acquired Teranex a week ago, it was quickly clear that with 55 different software and hardware options on the price list, customers were presented with thousands of combinations of product options. This needed to be simplified,” explains Grant Petty, Blackmagic Design CEO. “Now with one powerful and high-end model, it is easy to purchase Teranex, plus the product is positioned back at the premium point of the market that is more sustainable for the future. What’s also very exciting is the product that two weeks ago cost just under $90,000 is now available for $70,000 less than before at only $19,995.”