SAN FRANCISCO — The fourth annual stateside Fireflies (www.fireflieswest.com) cycling ride will take place this month, benefiting City of Hope hospital’s Leukemia and Lymphoma treatment and research efforts. The event is led by advertising professionals and has raised over $200,000 for charity to date. 

On Friday, September 23, Fireflies will begin their six-day, 550-mile ride from Goodby, Silverstein & Partners’ San Francisco office, travelling down the California coast to The Mill’s office in Los Angeles. 

The AICP will mark the event at the AICP Show & Next Awards in San Francisco on September 20th at The Autodesk Gallery. Riders will be on hand to provide information, answer questions and accept donations on behalf of City of Hope.

In addition to GS&P, The Mill and AICP, supporters include Believe Media, 180, Alive & Well, Deutsch LA, Prettybird, RSA Films, Union and Zoic Studios, as well as cycling gear and accessories company Rapha.