NEW YORK — Click 3X (www.click3x.com) has launched C3X Live, a new full-service, live-action content company that will focus on commercial production, with a reach into branded content. Agency and production-company veteran Mary Crosse will oversee the new division, serving as executive producer for content. Director Juan Delcan will headline a roster of current Click 3X talent that also includes Ders Hallgren, Mark Szumski and Aaron Vasquez. Rob Mackler will continue his head of live action production duties under the new banner.
"For the past several years, Click 3X has been shooting an increasing amount of live-action production, and we felt the volume justified a stand-alone division," explains Click 3X founder Peter Corbett. "With the inimitable Juan Delcan leading an incredible directorial roster and the multi-talented Mary Crosse pulling everything together on a daily basis, C3X is set to succeed from day one."
C3X Live will deliver a complete package of branded content in-house, from conception to full-service production to distribution. The division will have access to Click 3X's Clickfire Media and its full range of on-site creative and programming capabilities, Click 3X's internal production studio, and full post production and motion graphics capabilities. The studio will specialize in delivering full branded content solutions in one package, with digital strategy, distribution, seeding capabilities, and an internal production studio.
The studio, which expects to announce additional writer and director signings in coming months, will soon break ground on new production offices and a sound stage fully equipped with green screen cyc, multiple camera options, a full complement of lighting, and in-house audio. Click 3X expects the studio to occupy the fifth floor of their New York headquarters by next March.
Crosse joins the Click family from Lucky Branded Entertainment, which she helped build.