NEW YORK — AWhiteLabelProduct (www.awhitelabelproduct.com) has signed French director Olivier Gondry for global representation. He is known for his visual effects where he plays with time-slice technology and stop-motion animation.
Gondry brings a long list of commercial and music video credits to the bi-coastal company. He has directed notable campaigns for McDonalds, LG, Audi, Fiat and HP and music videos for OK Go, The Vines and, recently, the French group Hermaentaire. Formerly represented by Partizan, Gondry started his career by adding his VFX touch to his brother Michel’s music video work for artists such as Daft Punk, Björk, Radiohead and the White Stripes, as well as to spots for BMW and Levis.