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Getty grows footage library via licensing deals

November 30, 2011
Getty grows footage library via licensing deals

NEW YORK — Getty Images Inc. (www.gettyimages.com) has been selected by Bloomberg, American Museum of Natural History, MacNeil/Lehrer Productions, Barcroft Media and Boston public broadcaster WGBH to serve as a commercial licensing and distribution partner for each company’s video library. The arrangements bring tens of thousands of news clips and fact-based original programming to the market for the first time.

Getty Images will use its expertise and multi-lingual, e-commerce digital platform to extract additional and ongoing value from its partners’ existing contemporary and archived content. The deals expand Getty’s licensing library to well-over 825,000 downloadable video clips.