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Japan: CableReady & Re: Search partner to raise money

March 17, 2011
Japan: CableReady & Re: Search partner to raise money

NORWALK, CT — CableReady (www.cableready.net), the international television program distribution and development company, and Re: Source Media Inc. have combined forces in an effort to support the American Red Cross, the Salvation Army and GlobalGiving to help Japan’s earthquake and tsunami victims.  

Through The Eye of the Storm: A Celebration of Japan is a 60-minute program that showcases Japan and features content from two series that were recently filmed in Japan by Re: Source Media. Instead of commercials, the breaks in the program will feature calls to action to support the individual work of these important charities.  Jody Ness, host of the Re: Source Media-produced Wine Portfolio, will host the one-hour special, which will have its world premiere on CNBC World in the US and be simulcast in Canada on March 26.

The companies are offering any network an HD or SD master free of charge, provided the program can be scheduled to attract the most support. Interested broadcasters can visit the CableReady Stand R31.17 during MIP-TV or can contact both companies directly.


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