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SIGGRAPH: Saatchi & Saatchi adopts Southpaw's DAM solution

August 10, 2011
SIGGRAPH: Saatchi & Saatchi adopts Southpaw's DAM solution

VANCOUVER — The Los Angeles arm of advertising agency Saatchi & Saatchi has adopted Southpaw Technology’s ( Tactic production asset management system to manage and track thousands of digital files, as well as to simplify its production workflow. Tactic removes the burden of managing large volumes of data during the creation process by linking assets and production data together in one intuitive, Web-based solution. 

The combination of asset and production management ensures that a job’s entire team knows where important files are, which file is the most current version, who is working on which file, and file status. The solution’s open architecture allows companies to integrate Tactic into any toolset and deploy it across any content creation workflow, including visual effects, animation, post production, 3D conversion, industrial design, engineering and advertising.

Saatchi & Saatchi LA’s 3D department is using Tactic to store and organize an extensive database of virtual parts, props and locations for one of its automotive clients.