Sorenson optimizes encoder for Nvidia's CUDA
January 25, 2011

Sorenson optimizes encoder for Nvidia's CUDA

SAN DIEGO — Sorenson Media ( has released Squeeze 7, an upgrade to the company’s video encoding application. The new release is designed to save users time while boosting performance.

By using GPUs such as Nvidia Quadro professional graphics solutions, Sorenson Squeeze 7 delivers significantly faster encoding times. The app can automatically recognizes when the user’s primary CPU or GPU may be faster and will use the better resource for the encoding job. The software has been optimized for Nvidia’s CUDA, a parallel computing architecture.

Sorenson Squeeze 7 handles all aspects of adaptive bitrate encoding, from encoding multiple renditions of videos at varying data rates to segmenting files and uploading them to the user’s chosen content delivery network. New input and output formats have been added, including Flash, Apple ProRes, MPEG Transport Streams. WebM, and MPEG-2 elementary streams for Blu-ray authoring with H.264.

Audio only output formats that are now supported include Dolby’s AC3, AAC, AIFF, M4A, MP3, Ogg, WAV and WMA.

And an Adobe Premiere plug-in allows Squeeze 7 to encode from within major professional nonlinear editing application, including Avid’s Media Composer, Newscutter and Symphony, and Apple’s iMovie, Final Cut and Final Cut Pro.

Pricing is $799, and upgrades from previous versions of Sorenson Squeeze begin at $299.