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Sound and FX drive new Razr spot

November 11, 2011
Sound and FX drive new Razr spot

NEW YORK — Sonic Union ( mixed the soundtrack for a new Verizon spot out of NY/Chicago-based agency Mcgarrybowen. Directed by Biscuit Filmworks’ Noam Murro, the commercial promotes the Verizon Wireless Droid Razr and features a man on a dangerous high-speed mission to recover a hijacked box containing the new Motorola device.  The phone, which hits stores today, is touted as being “too powerful to fall into the wrong hands.”

The :60 Payload was edited by Avi Oron of Bikini Editorial in NYC. Method in Los Angeles created visual effects for the spot, which include a number that center around a futuristic and stealthy motorcycle.

Sonic Union’s Steve Rosen worked closely with Machine Head sound designer Stephen Dewey to seamlessly create the audio environment that engulfs the audience. Finger Music Inc. provided the track for the project.