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Steele helps Smart Water create viral hit

March 29, 2011
Steele helps Smart Water create viral hit

CULVER CITY, CA  — Steele Studios ( provided post services for an online video for Smart Water featuring actress Jennifer Aniston. The video uses all sorts of gimmicks — cute animals, dancing babies, sexy footage — to attract viewers and thus create a viral hit.

Steele Studios' Jerry Steele and Monique Essing handled the video’s conform, color correction and beauty work. Jo Steele served as executive producer. Looking Glass Film's Brian Ford and Alek Keshishian were the creative director and director respectively.