Super Bowl: Collaboration Factory pairs Chevy & 'Glee'
February 8, 2011

Super Bowl: Collaboration Factory pairs Chevy & 'Glee'

LOS ANGELES — Production company Collaboration Factory ( recently worked on a new spot for agency Goodby Silverstein & Partners and its client Chevrolet. The Chevy spot features the cast of Fox Television’s popular show Glee and is a modern musical take on the 1950's “See The U.S.A. In Your Chevrolet” jingle, which was originally performed by Dinah Shore. A :30 teaser of the spot aired during the game, and a two-minute version debuted following Glee’s season premiere immediately afterward.   

Movie theaters across the country are showing a minute-long version of the spot, while a 2:20 version can be seen on YouTube.

Collaboration Factory was tapped to produce the project by Glee EP Dante Di Loreto. The spot got the green light on January 7, so Collaboration Factory owner/EP Thom Fennessey quickly gathered a crew of 55 to construct a set, a group of 55 dancers and aerialists, and the Glee cast members. 

The production shot on January 13 and 14 at Raleigh Studios in Los Angeles. Jesse Atlas cut the spot, and Brent Bonacorso served as VFX supervisor. Rod Maxwell was a digital artist. Post production took place at Digital Jungle. Mark Todd Osborne handled color correction. The DI was supervised by Kassi Crews. Mike Davis was DI editor.