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Super Bowl: Skechers keeps up with Kim Kardashian

February 7, 2011
Super Bowl: Skechers keeps up with Kim Kardashian

LOS ANGELES — Believe Media worked on a Skechers Super Bowl spot featuring celebrity Kim Kardashian. The : 30 commercial was directed by Chris Applebaum, who also worked with Kardashian on a Carl’s Jr. spot last year, and promotes Skechers’ Shape-Ups athletic footwear.

Break Up 2 Shape Up features Kardashian at a workout, explaining to her personal fitness trainer that she no longer needs him. The spot was edited by Jon Hopp at The WhiteHouse ( www.whitehousepost.com) in Los Angeles. Bert Yukich at Kroma in Los Angeles handled beauty work and effects.