LOS ANGELES — Believe Media worked on a Skechers Super Bowl spot featuring celebrity Kim Kardashian. The : 30 commercial was directed by Chris Applebaum, who also worked with Kardashian on a Carl’s Jr. spot last year, and promotes Skechers’ Shape-Ups athletic footwear.
Break Up 2 Shape Up features Kardashian at a workout, explaining to her personal fitness trainer that she no longer needs him. The spot was edited by Jon Hopp at The WhiteHouse (
www.whitehousepost.com) in Los Angeles. Bert Yukich at Kroma in Los Angeles handled beauty work and effects.