Current Issue
November 2014
Back to Daily News

Super Bowl: Skechers keeps up with Kim Kardashian

February 7, 2011
Super Bowl: Skechers keeps up with Kim Kardashian

LOS ANGELES — Believe Media worked on a Skechers Super Bowl spot featuring celebrity Kim Kardashian. The : 30 commercial was directed by Chris Applebaum, who also worked with Kardashian on a Carl’s Jr. spot last year, and promotes Skechers’ Shape-Ups athletic footwear.

Break Up 2 Shape Up features Kardashian at a workout, explaining to her personal fitness trainer that she no longer needs him. The spot was edited by Jon Hopp at The WhiteHouse ( in Los Angeles. Bert Yukich at Kroma in Los Angeles handled beauty work and effects.

Related Articles

Magno upgrades for 3D screenings –  August 26, 2013
Unit moves into new Soho space –  March 24, 2011
Film Sound: The work of Ang Lee –  February 11, 2013
WildChild plans expansion, adds talent –  November 21, 2013