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Technicolor & Canon partner on DSLR tools

April 21, 2011
Technicolor & Canon partner on DSLR tools HOLLYWOOD — Technicolor (www.technicolor.com) has formed a strategic alliance with Canon USA to leverage Technicolors color-science in the development of a suite of creative tools that will make Canon EOS DSLR cameras better suited for the motion picture and television production pipeline. 

The suite of tools launched with Technicolor's CineStyle. CineStyle provides cinematographers with a look that allows for the greatest image latitude as production photography moves into editorial and ultimately DI color grading and delivery. 

“We are astounded at how well Canon EOS DSLR products have been received by the broadcast and film community, and [are] very pleased with the beautiful and creative results that have been produced using our equipment,” notes Yuichi Ishizuka, executive VP and GM, imaging technologies and communications group, Canon USA, Inc. “We are excited about Technicolors development of their new CineStyle for Canon EOS DSLR cameras, giving post production professionals image files with much greater latitude and versatility when color grading EOS footage.