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The Post Pit serves up technology demos

April 6, 2011
The Post Pit serves up technology demos LAS VEGAS — The Hollywood Post Alliance (www.hpaonline.com) is hosting the NAB Post Pit at NAB 2011. The Post Pit will take place on Wednesday, April 13th, on the lower floor of the South Hall of the Las Vegas Convention Center, and will feature a steady stream of technology demonstrations running throughout the day.

A number of manufacturers have already signed up for the event and announced their demo plans.

1 Beyond, FotoKem and Light Iron Digital will present the latest developments in file-based, on-set workflow “lab” tools. Gradient Effects will demonstrate its GLoW technology, which can be used to produce 3-dimensional digital fingerprints of sets. Digital Vision will make a presentation on the Academy Color Encoding Specification (ACES) format and color timing in OpenEXR.

HPA board member and technology consultant Jerry Pierce will discuss the Interoperable Master Format (IMF), which was recently added to the SMPTE standardization process. DVS Video Systems and SalesForce.com will present an example of automated IMF, cloud-based workflows used in conjunction with a DVS Clipster to create deliverables.

Cine-tal’s presentation will cover the challenges of creating proper metadata in production and post to ensure consistency in display.

Sony Electronics will highlight its 17-year effort to develop OLED technologies for field and studio environments. Reliance MediaWorks plans to demonstrate image optimization software and discuss the impact of such power tools on digital post workflows.

And Nexidia will present its sound search and analysis software, which can identify and view any word or phrase spoken in a video archive, in seconds.