NEW YORK — MPC (www.moving-picture.com) has opened its new creative studio in New York City, where it is providing visual effects services, as well as color grading, design and production. The 13,000-square-foot facility occupies the 8th and 9th floors of a turn-of-the-century factory located in Manhattan’s SoHo.
MPC is outfitted with Flame and Nuke for compositing, and Maya and 3DS Max for animation. The studio also has motion graphics capabilities and data lab services. Clients will have access to the company’s color grading talent, including Mark Gethin, Jean-Clement Soret, Paul Harrison and George K, both locally and through remote services.
The addition of the New York office is meant to further strengthen MPC’s global ventures in the advertising industry. US creative director Alex Lovejoy will be responsible for the creative output of the studio and will oversee the vision of the team. Executive producer Justin Brukman will head the New York studio.
Lovejoy joins MPC NY from The Mill NY, where he was senior VFX supervisor. Prior to his time at The Mill, Lovejoy spent 10 years as a member of the MPC London creative team. Brukman moves to New York after eight years with MPC London, where he established himself as a talented senior producer. Louisa Cartwright will also support the team as head of production. She spent time at MPC LA and five years at MPC London.
Head of digital content Wayne Robins joins the studio, having recently worked at Y&R in New York and Draft FCB New York. He brings experience in the digital arena, covering all aspects of digital advertising, including Websites, experiential events and building projections.
And Andrew Bell serves as their recently appointed managing director, tasked with reinforcing the company’s presence and offerings in the US market overall.