Agency RPA names Joe Baratelli EVP/CCO
July 11, 2012

Agency RPA names Joe Baratelli EVP/CCO

SANTA MONICA — RPA, an independent ad agency headquartered in here, has promoted EVP/executive creative director Joe Baratelli to the position of EVP/chief creative officer.

RPA ( works with clients on integrated campaigns that include traditional advertising, interactive, and direct and event marketing. The agency’s client list includes the Honda and Acura brands, ampm, ARCO, Castrol, California Department of Public Health, Intuit Small Business, La-Z-Boy, Farmers Insurance Group (a shot from the recent spot Roof is below, right) and Mandalay Bay Resort and Casino.

"With Joe at the creative helm for nearly a year, RPA has had a slew of grand-slam campaign successes for a variety of clients. This elevated title fully recognizes Joe's countless contributions to RPA's culture and creative reputation," says president/CEO Bill Hagelstein.

Recently, Baratelli oversaw memorable work such as Honda's "Matthew's Day Off" Super Bowl spot, part of the bigger, all-new CR-V Leap List campaign. Following this launch, CR-V has set a six-consecutive-month sales record. He also led the "Million Mile Joe" digital campaign that was recognized by the One Show Interactive and Clio awards.

Baratelli has been with RPA since the agency was formed in 1986, originally joining as an art director working on Honda projects. He has helped create such iconic campaigns as the Gold EFFiE award-winning "Too Much Good Stuff" campaign for ampm convenience stores and Honda's "Power of Dreams" corporate campaign.

His work has been recognized by the One Show, EFFIEs, Addy’s, Clio’s, Art Directors Club, "Communication Arts," the MiXX awards and J.D. Power awards for best automotive Website for the last five out of six years.