Hoxton Redsox open, complete 'Prometheus' virals
June 11, 2012

Hoxton Redsox open, complete 'Prometheus' virals

LONDON — Hoxton Redsox (www.hoxtonredsox.com) is a new VFX studio based in London’s East End. The studio offers a full complement of visual effects services, including look development, on-set supervision, 3D animation, compositing and finishing for broadcast, commercials and film. 

Hoxton Redsox recently completed post production services on two viral movies, through RSA Films, for Ridley Scott's new motion picture Prometheus. Happy Birthday David saw huge interest in its first 24 hours on YouTube.
The studio was founded by Paul McGeoch, Giancarlo Bonati and Stefan Gerstheimer, all of whom had worked on individual projects under the same roof in years past, and finally joined forces.  
McGeoch’s career began via a fascination with CGI. He now has more than 15 years of experience, including an in-depth knowledge of the production process, having worked on commercials for Toshiba, Asics, Sony and Orange. He has also supervised spots and music videos.
Bonati was involved in advertising for over 15 years, before making a move into documentary production, when he became an associate producer of Dark Days, which picked up two awards at the Sundance Film Festival. He has been involved in visual effects for the past seven years, having worked at The Mill, Golden Square and Machine Effects. 
And Gerstheimer is a veteran of the Soho post community, where he has supervised large teams of artists at leading houses such as The Mill and MPC. He specializes in creature look-development for features, broadcast and commercials.

In addition to the Prometheus viral video Happy Birthday David, the studio also worked on Quiet Eye featuring Noomi Rapace, who also stars in the film. Visual effects for both were supervised by McGeoch, who worked closely with RSA Films director/designer Johnny Hardstaff throughout the production. David was shot on a greenscreen stage at Pinewood Studios, with Michael Fassbender delivering an eerie performance. In post, Hoxton Redsox built nine CG sets, including a city, and created various 2D effects, such as the Weyland logo branded thumb, before compositing and finishing all shots. Quiet Eye required a more 2D-specific solution, with Hoxton Redsox animating Hardstaff's analytical artwork together with compositing and finishing.