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IBC 2012: Aframe partners with Panasonic to show cloud solution

September 10, 2012
IBC 2012: Aframe partners with Panasonic to show cloud solution
AMSTERDAM — At the IBC show, Aframe (, which offers a cloud video production platform, partnered with Panasonic to demonstrate a novel cloud-enabled workflow using Panasonic’s new AG-HPX600 camera recorder. A Panasonic P2HD user can capture their footage, create an AVC proxy version, and send it to Aframe’s secure private cloud network. There, approved collaborators can access it and get right to work searching, sharing, storing and collaborating. Alternately, the camera team and the producers can simply store the footage there for later access and refinement.

At the convention, visitors were shown how fast a project can move from the camera to the cloud using Aframe’s platform. Aframe also showcased its new video uploader, which it says is 15x faster than common cloud storage platforms, along with new security options. The company’s solution has been used on projects for the BBC, MTV, and Blink Films.

“Cloud computing continues to create a revolution in the way content is created, and not surprisingly Aframe has gained major traction in the past four months since we launched in the US and further expanded our networks there and in the UK,” notes David Peto, CEO of Aframe.

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