LOS ANGELES — Iartists (www.iartists.tv) has launched in LA, representing an international collective of directors, designers, animators, visual effects pros, storytellers and digital experts, working across platforms, devices and spaces. Founded by Danixa Diaz and Ed Rivero, the company's artist-rep model connects production and mixed-media talent with broadcast networks, advertising agencies, gaming companies and brands from around the world.
The company has curated a worldwide roster that includes Prologue, a design and filmmaking collective founded by Kyle Cooper. The design and live-action production company Süperfad is available for broadcast, gaming and US Hispanic commercial work. Exclusive representation includes creative shop Iron Claw, the Uruguay-based VFX and motion graphics studio Aparato, and the Madrid-based VFX house La Huella. COPA, the virtual creative entity founded by visual effects experts Alex Frisch (founder of Method Studios) and former Rhinofx partner Vico Sharabani, is also available.
"As a longtime advocate of mixed-media companies, we launched Iartists to fill a void in how they're represented," explains Danixa Diaz, partner/executive producer. "The creative shops and renowned global talent on our roster are not post houses. They are full-service production companies with creative capabilities and directors, in most cases treating live-action, visual effects, design and animation as one process."
"The new breed of directors is more dynamic in all aspects of production," adds Ed Rivero, managing partner. "They have a strategic, conceptual way of looking at the entire scope of a project, and how everything falls into place, increasing efficiency and continuity. Now we have a more robust budget because it's being spent on the whole concept versus just one component."
Diaz will guide Iartists, drawing from her deep industry roots in branding, production, post and mixed media. Prior to Iartists, she was director of business development at Imaginary Forces. In addition to her active involvement with several industry organizations, she has notably served on the PromaxBDA board since 2003, and is currently a member of the Academy of Television Arts and Sciences, Title Design Executive Committee for the Emmy Awards.