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'Life's A Pitch' panel looks at broadcast business

October 23, 2012
'Life's A Pitch' panel looks at broadcast business
NEW YORK — Danixa Diaz, co-founder/executive producer of iArtists, will moderate the “In Broadcast, Life’s A Pitch!” panel at the Style Frames New York conference, set to take place in early November. The session will look at the broadcast pitch process, from the diverse viewpoints of both creative studios and networks. 

Style Frames New York ( is a two-day event that’s designed to bring together influential design, advertising and media professionals. The panel will follow a Q&A format, and will tackle issues such as the pros and cons of pitch fees, the most effective pitch practices, how to control the escalating costs of pitching, and the role of competition and transparency during the pitch process. Diaz is accepting feedback and questions in advance by visiting the Linked In group Pitch Therapy (
The panel will be held on Monday, November 5, from 3:20pm to 4:10pm at The Great Hall, located at the Fashion Institute of Technology Conference Center on West 28th Street in Manhattan. Panelists slated to participate include: Elizabeth Kiehner, principal of Thornberg & Forrester; Alex Moulton, creative director at Eyeball; Maria Pecoraro, senior creative director, brand creative group at A&E; and Niels Schuurman, executive VP, brand marketing & creative at Spike TV.