LOS ANGELES — MacGillivray Freeman Films (www.macgillivrayfreemanfilms.com), a producer and distributor of films for IMAX theatres, has launched a new division, MacGillivray Media (MacG Media). The agency taps into the company’s history of visual storytelling, to offer corporate and non-profit clients a range of content-creating services. The agency will work with all platforms, including IMAX films, theatrical films, television, 3D digital, new media and mobile.
"With more than 40 years of experience creating compelling stories of the highest quality for IMAX audiences of all ages, we are perfectly positioned to expand our services across these different platforms," says Shaun MacGillivray, managing director of MacGillivray Freeman Films. "As a media company, we can provide the content for a multi-faceted campaign and be the entertainment platform for a corporate brand or NGO that wants to utilize extraordinary visuals to communicate its story to consumers."
MacGillivray Freeman’s MacG Media division will generate original material and offer clients access to its IMAX film library, which includes nature images captured from all over the planet. MacG Media has established an in-house digital media production unit that includes producers, writers, and editors.
MacGillivray Freeman Films launched its first multi-platform campaign last October. The “One World One Ocean” initiative is a 10-year, multi-faceted media campaign aimed at raising global awareness of the ocean and galvanizing consumer action to restore and protect it. Over the next five years, the campaign will present three ocean-focused IMAX films, including this year’s To The Arctic 3D, a television series, a 3D theatrical documentary, and hundreds of hours of original digital video programming for the Web and mobile platforms.
To The Arctic 3D was released in April as a co-production from Warner Bros. Pictures, MacGillivray Freeman Films and IMAX Filmed Entertainment.