MONTREAL — Feature film VFX company Rodeo FX (www.rodeofx.com) has launched a new advertising division. Concurrently, the studio has appointed senior Flame artist and colorist André Ü Montambeault (pictured) its creative director. He will report to Benoît Touchette, who serves as VP of the advertising division.
Rodeo FX launched in 2006 and has created visual effects for films that include The Amazing Spider-Man, The Twilight Saga: Breaking Dawn, Part II, Mission: Impossible — Ghost Protocol, Underworld Awakening, Rango, and Mirror Mirror. Its new ad division features a newly installed Autodesk Premium Suite, providing online and color correction capabilities from its Montreal headquarters. The suite consists of Smoke for offline and online editing, Flame for compositing, and Lustre for color correction.
“While we are perhaps more well-known for our VFX contributions to the motion picture industry, we have also produced a good number of advertising campaigns since we opened our doors six years ago,” notes Sébastien Moreau, president/VFX supervisor/founder of Rodeo FX. “Since this is a significant growth area for us, we decided that now was the right time to ‘formalize’ our work in this arena by officially opening an advertising division. Having been instrumental in creating and implementing many past advertising campaigns, including those for major advertisers, ranging from Disney Studios and Disney Cruise Lines to Budweiser, from GM to British Airways, and from Mini-Cooper to Madonna, we wanted to build on our portfolio, by making further inroads into the U.S. and international advertising communities.”
The new ad division will be able to provide services ranging from concept to matte paintings, and from pre-vis to 3D and compositing.