SUPER BOWL: Beef Films direct star-studded Century 21 spot
February 6, 2012

SUPER BOWL: Beef Films direct star-studded Century 21 spot

SANTA MONICA — Agency Red Tettemer + Partners called on Beef Films’ ( director Joe Schaak to shoot a lively Century 21 campaign that aired during Super Bowl XLVI. The high-energy spot is part of an overall multimedia campaign that boasts the creative wits of Century 21 realtors, who are bolder and faster than other agents. The spot features the NFL’s Deion Sanders, American Olympic speed skater Apolo Ohno, and business mogul Donald Trump, all of whom need unique handling from their real estate agent.

The shoot took place in New York with pre-production beginning during the holidays. Schaak has a long-standing relationship with the agency, and says he was excited to see them land Century 21 as a client. 

“When I saw their plans for this spot and knew they were unveiling it at the Super Bowl, I thought it was a bold departure,” he recalls. “Working with celebrities is a unique challenge because celebrities understand very clearly that they are their own brand. As a director, my role is to be sensitive to that and balance the advertisers brand with that of the celebrity. We had a great time making this spot on our shoot in New York. It’s validating to see it get so much attention.”