LOS ANGELES — Cut + Run edited a number of commercials that aired during the Super Bowl on Sunday, February 5. Editor Jay Nelson used Final Cut Pro to cut Underdog for Sketchers, a commercial in which a bulldog is able to outrun a line up of greyhounds with time to spare — mainly because of his impressive athletic shoes. Siltanen and Partners conceived the spot, which was produced by HSI Productions and director Ryan Ebner.
Avid editor Steve Gandolfi cut Cheetah and
Think Fast for Hyundai. Conceived by agency Innocean, the spots were produced by Rattling Stick and director Daniel Kleinman. In
Cheetah, the caged animal turns on its handler when given the chance.
Think Fast features a young executive whose quick thinking is able to jolt his boss back to life after a heart attack.
Gandolfi and Cut & Run’s Frank Effron teamed up to edit Samsung’s Thing Called Love, a :90 commercial, out of agency 72andSunny. The pair used Avid NLEs to cut the project, which was produced by Rabbit Content, with Bobby Farrelly directing and Matt Leonetti serving as DP. The commercial centers around frustrated smartphone fans who constantly find themselves waiting on line for “the next big thing.” A Samsung owner introduces them to the latest release, which kicks off a celebration that features rock stars, BMX riders, marching bands and a human cannon ball. Co3’s Stefan Sonnenfeld served as colorist and The Mission provided online and VFX services.
LOS ANGELES — Hecho Studios (www.hechostudios.com) has launched a new division that’s dedicated to the development and production of non-fiction entertainment. The operation will be overseen by Evan R ...
July 31, 2019
LONDON — Foundry (www.foundry.com) has appointed Jody Madden chief executive officer, effective immediately. She joined the company — whose products include Nuke, Hiero, Mari and Katana — in 2013 and ...
July 17, 2019
LOS ANGELES — The Academy of Motion Picture Arts and Sciences (oscars.org) announced that nine scientific and technical achievements, represented by 27 individual award recipients, will be honored at ...
December 13, 2018