LOS ANGELES — Cut + Run edited a number of commercials that aired during the Super Bowl on Sunday, February 5. Editor Jay Nelson used Final Cut Pro to cut Underdog for Sketchers, a commercial in which a bulldog is able to outrun a line up of greyhounds with time to spare — mainly because of his impressive athletic shoes. Siltanen and Partners conceived the spot, which was produced by HSI Productions and director Ryan Ebner.
Avid editor Steve Gandolfi cut Cheetah and
Think Fast for Hyundai. Conceived by agency Innocean, the spots were produced by Rattling Stick and director Daniel Kleinman. In
Cheetah, the caged animal turns on its handler when given the chance.
Think Fast features a young executive whose quick thinking is able to jolt his boss back to life after a heart attack.
Gandolfi and Cut & Run’s Frank Effron teamed up to edit Samsung’s Thing Called Love, a :90 commercial, out of agency 72andSunny. The pair used Avid NLEs to cut the project, which was produced by Rabbit Content, with Bobby Farrelly directing and Matt Leonetti serving as DP. The commercial centers around frustrated smartphone fans who constantly find themselves waiting on line for “the next big thing.” A Samsung owner introduces them to the latest release, which kicks off a celebration that features rock stars, BMX riders, marching bands and a human cannon ball. Co3’s Stefan Sonnenfeld served as colorist and The Mission provided online and VFX services.
LOS ANGELES — Ahead of the SIGGRAPH 2017 conference in Los Angeles, Maxon (www.maxon.net) announced Cinema 4D Release 19 (R19), the next generation of its professional 3D application. The new release ...
July 31, 2017
LOS ANGELES – On Tuesday morning, Academy (www.oscar.com) president Cheryl Boone Isaacs was joined by Oscar-winning and Oscar-nominated Academy members Demian Bichir, Dustin Lance Black, Glenn Close, ...
January 24, 2017
GREENFORD, UK — iStorage (https://istorage-uk.com) offers easy-to-use, PIN authenticated USB 3.1 hard drives with capacities up to 5TBs. The company’s DiskAshur Pro encrypts all data on the drive in r ...
August 17, 2017