LOS ANGELES — Cut + Run edited a number of commercials that aired during the Super Bowl on Sunday, February 5. Editor Jay Nelson used Final Cut Pro to cut Underdog for Sketchers, a commercial in which a bulldog is able to outrun a line up of greyhounds with time to spare — mainly because of his impressive athletic shoes. Siltanen and Partners conceived the spot, which was produced by HSI Productions and director Ryan Ebner.
Avid editor Steve Gandolfi cut Cheetah and
Think Fast for Hyundai. Conceived by agency Innocean, the spots were produced by Rattling Stick and director Daniel Kleinman. In
Cheetah, the caged animal turns on its handler when given the chance.
Think Fast features a young executive whose quick thinking is able to jolt his boss back to life after a heart attack.
Gandolfi and Cut & Run’s Frank Effron teamed up to edit Samsung’s Thing Called Love, a :90 commercial, out of agency 72andSunny. The pair used Avid NLEs to cut the project, which was produced by Rabbit Content, with Bobby Farrelly directing and Matt Leonetti serving as DP. The commercial centers around frustrated smartphone fans who constantly find themselves waiting on line for “the next big thing.” A Samsung owner introduces them to the latest release, which kicks off a celebration that features rock stars, BMX riders, marching bands and a human cannon ball. Co3’s Stefan Sonnenfeld served as colorist and The Mission provided online and VFX services.
NEW YORK — Composer Bruce Aronson has joined the team at PRG Post (www.prg.com) in midtown Manhattan. After working from his Long Island beach house for many years, Aronson decided his clients would b ...
November 19, 2015
NEW YORK — Post ’s Linda Romanello dropped by the Sound Summit New York last night at New York University’s Tisch School of the Arts. The event coincided with the AES Show, which opens today at the Ja ...
October 29, 2015
NEW YORK — Editor Robert Ryang has joined the New York office of Cut+Run (www.cutandrun.com). The studio also has offices in London, Los Angeles, San Francisco and Austin, and he will be available for ...
September 1, 2015