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Sonixsphere partners with iSpy on 'Celebrity Wife Swap'

February 10, 2012
Sonixsphere partners with iSpy on 'Celebrity Wife Swap'
CHICAGO — Greg Allan, CEO/CD of Sonixphere (www.sonixphere.com), here, and Doug Bossi, CEO/lead composer of iSpy Music, combined their music and branding experience to create distinct sonic alter egos for the spousal teams featured in ABC’s new Celebrity Wife Swap reality series. The show 
includes Dee Snider of Twisted Sister, singer Carnie Wilson, rapper Flavor Flav, and actor Gary Busey, among others.

Allan says the team composed music that was reflective of each cast member’s personality and nodded to their musical backgrounds. For Carnie Wilson, they wrote cues that were ballad-like, using keyboards reminiscent of the Beach Boys. For Dee Snider, they went for a big, rock sound using lots of guitars.

“Our worldwide network of composers was invaluable to the success of this project,” explains Allan. “Working again with Doug on Celebrity Wife Swap gave us an opportunity to utilize our collaborative skills while creating a colorful multifaceted and memorable sonic end result."

The show airs Tuesdays at 9:00pm on ABC.