Sony brings 'complete solutions' to NAB
Marc Loftus
April 2, 2012

Sony brings 'complete solutions' to NAB

LAS VEGAS — Sony plans on showing "complete solutions" at NAB in Las Vegas and is also "looking beyond broadcast to a new range of markets" notes executive Alec Shapiro.

Its NAB exhibit will include a Beyond HD theater, where they will screen 2K and 4K material. There will also be space dedicated to cameras, workflow, monitoring, media, creative software, live productions, pro audio and 3D.
4K will have a special emphasis, in fact, the company reports that Sony Pictures is currently working on After Earth, a new feature being shot by director M. Night Shyamalan using the company's F65 camera (pictured). The project marks the director's first feature using acquisition media other than film. Sony began delivering the F65 in January of this year and reports that they will have delivered 100 F65s by NAB, with orders worldwide already totaling 400.

The company also called attention to the success of its F3, which began shipping just prior to NAB last year. To date, Sony has delivered 3,000 F3s, which are being used on project such as Spike Lee's Red Hook Summer,  Key and Peele, and  Anthony Bourdain's No Reservations. Some of the Royal Wedding was also captured with the camera. In November, Sony introduced a new zoom lens, and upgrades are also available that allow for 3D and S-LOG/4:4:4 RGB) recording. The F3 is very flexible thanks to its compatibility with Canon, Nikon and PL lenses.

At NAB, Sony is introducing the NEX-FS700E, a large format, high-speed camera that has an interchangeable lens mount. The camera is  
4K ready (external) and can capture slow motion at 120/240/480/960fps. It also offers HD burst slow motion recording. In addition, the camera can capture high res stills. The camera does not include genlock or 3D link and is not designed as a replacement to Sony’s F3.

Sony is also showing the HXR-NX30, a palm-sized NXCAM camcorder that will be the successor to its HXR-MC50. Priced just over $2K, the NX30 has a strong image stabilizer, a detachable XLR unit for pro audio, and can record 1080/30p or 720/60p. It can also be used as a projector and can be powered by computer via a USB connection. Additional features include an LED light and nightvision.

The new PMW-100XDCAM 4:2:2 camcorder is the smallest and lightest model in XDCAM HD422 line. It makes use of a newly developed Exmor CMOS sensor and features a 3.5-inch LCD display, Genlock in, and timecode in and out. The camcorder records to SXS memory cards and is equipped with nightvision functionality. Sony expects to deliver the PMW-100XDCAM in May for between $4-5K.