LONDON — The Mill (www.themill.com) recently worked with agency W+K London on a new Nike launched campaign that tied in with the 2012 European soccer (football) championship. The "My Time Is Now" campaign promotes a new generation of players and includes a three-minute video featuring members of the teams from France and Holland.

The video includes cameo appearances by Neymar, Franck Ribery, Wesley Sneijder, Mesut Ozil and Danny Welbeck, and even LeBron James. A YouTube version of the video invites viewers to go through hidden tunnels to get a deeper look at athletes and their inspirations. The video is full of slow motion sequences that showcase the players’ skills

According the The Mill’s producer Matt Williams, the studio got involved at the very early stages with W+K London and production company Stink. “This allowed us to help plan the VFX side of the shoot and build the correct team for the vast amount of post we had to complete over the 10-week period.”

Trim’s Paul Hardcastle and Gus Herdman cut the campaign.