DALLAS – Creative editor Peter Tarter has formed Treehouse (www.treehouseedit.com), a new editorial boutique in Dallas that also offers visual effects, compositing and finishing services. Tarter spent the past four years at ReelFX in Dallas, and has worked on projects for JC Penney, Hyundai, Dodge, Toyota and Home Depot. His new company will focus on both advertising and independent film projects.
A New York native, Tarter edited in Los Angeles for 18 years before relocating to Dallas in 2008. He began his career as an assistant editor with Spotwelders in Santa Monica and became an editor at Rock Paper Scissors. Along the way, he had an opportunity to work on a variety of commercials and music video projects, and also learned the value of customer service.
“I was taught to give every project my all,” he recalls. “I learned that the client comes first and that’s become my mission statement. If you give me three scenes, I’m going to make a story out of it. That’s what it’s all about… fleshing out every possibility to give the client the best product.”
Joining the Treehouse staff is visual effects artist/compositor Bryan Bayley, who will man an Autodesk Flame suite. He also comes from ReelFX, where he worked on numerous campaigns for Home Depot and Ram Trucks. In addition, Bayley has contributed to several independent films and music videos, including Katy Perry’s Firework.
John McStravick joins the compant as associate editor. He recently completed his first project for Treehouse, a six-spot package for Russell Athletic via The Richards Group.