LOS ANGELES — At the 2012 PromaxBDA Conference held in LA earlier this summer, attendee had a chance to view "Videophonic," a collaborative effort between nine design studios that worked on a common assignment: to create a music video for a classic song from the pre-MTV era. Now, the entire compilation of videos can be seen online via a newly launched Website: http://www.videophonictv.com/.
The project was the brainchild of Steve Petersen, co-founder/creative director of Big Machine. The nine music videos bear the unique fingerprint and style of each participating studio. In addition to Big Machine, those that participated included Roger, Pistolera, Radley, Royale, Space Junk, Wildlife, Third Eye Design and Tennant McKay from South Africa.