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A&E taps Man Made Music for new sonic ID

December 12, 2013
A&E taps Man Made Music for new sonic ID
NEW YORK — A&E Networks tapped Man Made Music  (, here, to create a new sonic identity that matches its original content. The network is home to a range of popular shows, including the off-beat Duck Dynasty and the creepy Bates Motel. Man Made Music was challenged with reflecting the magnetism and unexpectedness of the network’s programming across its entire family of sonic deliverables.

Joel Beckerman and the team created a full-length rock anthem that incorporates some surprising elements, all to support A&E’s  "Be Original" theme. From the anthem, a sonic logo was also created. The short-form expression of the sonic identity will show up in promotions, on the Web and in programming breaks to help make viewers remember who is bringing them the breakthrough programming.
Man Made Music applied the new identity to promo IDs for five major A&E shows (Bad Ink, Bates Motel, Duck Dynasty, Longmire, and Storage Wars).