Advertisement
Current Issue
April 2014
Back to Daily News

Creative company Razr launches

October 21, 2013
Creative company Razr launches
LOS ANGELES — Razr (www.razrmade.com) is a new creative company with outfits in New York and LA. The company offers an array of services cross-pollinating between advertising, fashion, culture, media, and technology.

The brainchild of founder Mitchel Elsen, Razr does not categorize itself as a production company, digital studio, or agency, but instead as a brand. Its directorial roster includes David Lodge, Felix & Paul, Husein Alicajic, Lucinda Schreiber, No Brain, Scott Otto Anderson, and That Go.  Its talent has worked with international brands such as Adidas, Canon, Coca Cola, Cirque du Soleil, and Samsung; and with agencies that include JWT, Havas Worldwide, Saatchi & Saatchi, TBWA Chiat/Day, and Sid Lee.

Elsen was co-founder of TRS, a successful production company in Belgium. Prior to building TRS, he worked in business development and production at a number of advertising agencies. In 2013, inspired by the possibilities for cross-genre work he saw at TRS, he left to develop Razr. 

The company is represented by Michel Black Waxman and Marla Mossberg of MBW Represents on the West Coast, and Victoria Venantini for the East Coast. 

Related Articles

UK VFX vets MPC open NYC studio –  May 23, 2011
Steele conforms Beyonce's concert video –  November 29, 2010
64th Primetime Emmys: Three for Four –  September 24, 2012
Stopp Family appoints new head of post –  February 20, 2014