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Creative editorial house Kind launches in NYC

October 10, 2013
Creative editorial house Kind launches in NYC
NEW YORK — Kind (www.kindedit.com), a new creative editorial boutique, has opened in New York's Union Square district. Led by two veteran editors — executive producer Wendy Rosen and senior editor Jeremy Baumann — the shop will work on a range of editorial projects, from short form to long form, including spots, music videos, TV, and Webisodes.

Kind was created via a partnership with AE|Media, the parent company of AudioEngine, AudioEngine|West and Broadcasters.

Rosen, who began as an editor at New York's Mad River Post, owned her own editorial boutique, Three Fingered Louie, before moving back into staff positions at Red Car and Jump. When AE|Media CEO Bob Giammarco approached her about housing the new shop, she jumped at the chance to get back into a more managerial role. 

"My desire in starting this venture was fueled by my love of the business side of post," Rosen says. "The full scope of how you approach a project and having a vision that was wider than being in the room is just the challenge I was looking for. While my main focus is executive producing, I am still editing." 

Senior editor Baumann is an experienced comedy editor with an affinity for working with visual effects and dialogue. He started his career at Red Car, where he met Rosen, and was most recently at Click 3X, where he sought out the opportunity to work with Flame artists, designers, green screen, and CG. 

"I wanted to expand my toolset," Baumann says. After three-plus years at Click 3X the opportunity came to work with Rosen again, and he couldn't refuse. "I like the idea of working at a small place, and I love teaming up with Wendy. She is high energy and awesome to work with; she makes working fun."

Kind has been busy right out of the gate. The studio has worked on a campaign for Bermuda Tourism via Boston's Fuseideas, and handled a variety of work for Comedy Central, including a Webisode for Strong Island, as well as for comedian Dave Attell's hour-long special.

Rosen and Baumann have been working out of a temporary space since July, waiting for their permanent home at Broadway and 12th Street to open — the same building where AudioEngine resides. Construction is due for completing in early 2014. The studio is equipped with Avid Media Composer, Adobe Premiere and Apple Final Cut 7.