NEW YORK — Jump (www.jumpny.tv) teamed up with White House Black Market and supermodel Coco Rocha once again to showcasing the brand’s business wear in a playful new spot. The Heart of Workwear was directed by fashion photographer Ellen Von Unwerth at Serial and was concepted by Ceft and Company New York. The spot matches Rocha’s exuberant dance moves with a series of colorful ensembles.
Jump’s Luis Moreno cut the project, with assistance from David Johnston. Poetica handled visual effects work for the project. Tim Masick at Company 3 served as colorist. Heard City in Manhattan provided audio post with Eric Warzecha handling the mix.