HOLLYWOOD — Modus Operandi and EP Rossi Cannon have joined forces to launch the multi-disciplinary Mod/Op Films (www.modopfilms.com). The venture features the talents of 13 Keys, Steven Antin, KRONCK, Rane, David Popescu, Christopher Ferguson, Laurieann Gibson and Jonathan Teplitsky.
The company model was forged when ModOp partner Steve Schofield had a conversation with Rossi Cannon about where the advertising business was heading. The meeting exposed their shared vision for an optimal offering in today's environment.
Through the ModOp lens, the directors at Mod/Op Films have the ability to leverage broadcast-quality live-action with Modus Operandi’s digital-focused, strategic creative and technical skillsets. This includes game capture, html5 programming, animation, native app development, and enterprise-level backend web development.
The combination of creative forces provides the tools necessary to execute successful campaigns for all screens.
“Mod/Op Films was ultimately concepted as a response to the business challenges facing agency clients in terms of how to best produce a 360 campaign with efficiency and equal quality across all the mobile/digital/social and broadcast tactics,” explains Cannon, who has been a production company partner and EP for 15 years. “Mod/Op Films is designed specifically to crack this code for our clients and provide deep creative resources from live action to digital at its highest potential and for all platforms.”
Mod/Op Films launched with a 360 campaign for Wild Turkey that was directed by David Popescu. Conceived by agency Vitro, the project was edited, designed, and animated by creative collective 13 Keys.
Photo: Steve Schofield and Rossi Cannon.