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Motion504 helps rebrand Provincetown International Film Festival

July 1, 2013
Motion504 helps rebrand Provincetown International Film Festival
MINNEAPOLIS — Broadcast design & animation studio Motion504 (www.motion504.com) recently created a comical 2D-animated sponsor reel for the Provincetown International Film Festival, which ran from June 19th through the 23rd in Provincetown, MA. This year marked a rebrand for the festival, which celebrated its 15th anniversary, with a new logo and visual identity created by Minneapolis-based branding agency Ultra Creative.
 
The sponsor reel placed the 2D-illustrated wading bird logo front and center, as he appears in recognizable scenarios from both well known and more-obscure movies. From donning the black suit from Reservoir Dogs to a pink tutu from Black Swan, the bird cheekily captured the attitude of each film. The piece concluded with the festival tagline, “Filmmaking on the Edge,” and thanks to its generous sponsors and supporters.



For Motion504, there were a number of initial tactical discussions with Ultra Creative to ensure the animated bird maintained integrity with the 2D print bird. Because the 2D mascot had no facial expressions, Motion504 creative director Scott Wenner had to find creative ways to express the bird’s personality and movements for each storyline.
 
“We tried to find a balance between the filmmakers featured and the individuals who have been big supporters of the festival itself,” says Wenner. “The festival entrusted us with a lot of creative freedom, so we’re grateful for the opportunity to run with our ideas.”

Motion504 used After Effects and Cinema 4D to create the bird. A Wacom Cintiq was used to help create secondary animation of the bird. Final Cut Pro was used for editing.

Music for the trailer was composed by Los Angeles-based composer Barbara Cohen, whose jazzy score effectively mirrored the multiple vignettes. Minneapolis-based BWN Music provided a rich sound design, which works in tandem with the music to reflect each filmmaker's personality.


Provincetown International Film Festival - Sponsor Reel from motion504 on Vimeo.