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SUPER BOWL: Century 21's 'Wedding'

February 1, 2013
SUPER BOWL: Century 21's 'Wedding'
PHILADELPHIA — MilkBoy ( partners Jamie Lokoff and Tommy Joyner worked with Philadelphia agency Red Tettemer + Partners to establish the sound for a Century 21 campaign that plays off of the positioning “Smarter. Bolder. Faster.” 

Citing the bands The Black Keys and The Kills as influences, composer Lokoff explained the client wanted a cool and hip sound for the hero of the four individual spots - the Century 21 agent. Lokoff composed six music cues to run under the four spots and played keyboard while Joyner was the producer and lent performances on drums and guitar. Century 21’s “Wedding” spot will air in the first commercial pod of the second half of Super Bowl XLVII. Three additional spots in that vein will air approximately eight times during the Super Bowl pre-game broadcast. MilkBoy Engineer Cody Cichowski mixed the spots.