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Sweet Sadie bringing Broadway skills to commercial clients

April 29, 2013
Sweet Sadie bringing Broadway skills to commercial clients
NEW YORK — Creative boutique Sweet Sadie, which specializes in creating spots for hit Broadway musicals, is extending its services to mainstream advertisers and agencies. Sweet Sadie has spearheaded TV campaigns for Disney’s Mary Poppins, The Lion King, The Addams Family, and the Radio City Rockettes. 

The studio has a roster of directors and choreographers to draw from. In addition, it can provide production and post production services, including motion graphics, visual effects, color correction and finishing.

Rachel Lederman is the founder of Sweet Sadie, which has been in business for a decade. Director Eric Heimbold has years of experience working with celebrity talent, along with a deep understanding of music and storytelling. Director and photographer Miranda Penn Turin has photographed for Elle, Details, Harper’s Bazaar and In Style, while applying her aesthetic vision to numerous music videos, commercials and television promos. 

Director Oliver Power got his start editing Super Bowl spots, film trailers, documentaries and box set releases of Ridley Scott’s Blade Runner and American Gangster. Previously based in Tokyo, he worked with agencies Dentsu, Hakuhodo and Euro RSCG, directing spots for Avex, Suzuki and Proactiv. In New York, Power directed commercials for the Rockettes, the hit musical Catch me If You Can and Gola Trainers.

Ryan McFaul has directed numerous spots for Broadway musicals, such as Xanadu, Wonderful Town, and White Christmas, as well as created online shorts and title sequences for TV shows and films, incorporating live action, puppetry, miniatures and digital effects. In addition to commercial work, McFaul directed a season of Adult Swim’s live action sci-fi spoof Fat Guy Stuck in Internet and helped re-launch the 70’s children’s classic The Electric Company for Sesame Workshop, directing 17 of the first 40 episodes.

Choreographer Richard Siegal is founder and artistic director of The Bakery Paris-Berlin. Siegel has generated international attention for a body of work that includes performances, new media projects, workshops and publications. He has been commissioned by festivals and venues throughout the world.

After choreographing the Broadway production of Evita, starring Ricky Martin, Nick Kenkel joined the Sweet Sadie roster. As a dancer Kenkel has performed on Broadway in Legally Blonde — The Musical and The Wedding Singer. He was the assistant choreographer on Legally Blonde and associate choreographer on Catch Me if You Can.


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