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Avid names Jennifer Smith senior VP/CMO

May 7, 2014
Avid names Jennifer Smith senior VP/CMO
BURLINGTON, MA — Avid ( has named Jennifer Smith senior VP and chief marketing officer. She will be based in the company’s Burlington, MA, headquarters. 

Reporting directly to Avid president and CEO Louis Hernandez, Jr., Smith will be responsible for driving all aspects of Avid’s worldwide market presence and growth, including its strategic positioning, go-to-market strategies, and all marketing disciplines within the organization. Her role will be vital within the Avid Everywhere program, and she will also oversee Avid’s strategic collaboration with customers via the Avid Customer Association.

Smith brings 15 years of senior management experience in technology marketing at major software companies both in the US and internationally. She joins Avid from Progress Software, where she held senior leadership roles on the marketing team before becoming the company’s CMO and senior VP. Before her seven years at Progress, Smith held marketing leadership positions in several different companies in Europe, including Peoplesoft and Microsoft.